Industrial farming practices are a central issue in the climate crisis. From soil depletion and water scarcity to spraying toxic pesticides that make their way into our ecosystems, the methods by which our food is produced are unsustainable. No one knows better than farmers how real these problems are. They take tremendous pride in their land and see it as their legacy, and maintaining its health is crucial to see that it survives for generations to come.

Corteva set out to create a global social media campaign that would give farmers information about sustainable farming and pest management practices that they may not be aware of. The campaign was designed to be customized by region to accommodate the ecological differences that dictate farming practices by location. A campaign tool kit was created as a guide for how to customize each asset.